If you remember the Clock Two watch – that iconic timepiece that spelled out the time in words – you know it was something special. Elegant, minimalist, and bold in its approach. These days, it’s nearly impossible to find, and back when it was available, it sold for around $2,000.
That spirit lives on in our latest release: The Enigma Watch.
Inspired by the poetic charm of Clock Two, the Enigma aligns with the deeper mission behind NOW Watch- to remind people to live in the present moment.
At first glance, the Enigma doesn’t show the time. That’s the point.
You’ll see the time only when you choose to – by pressing the discreet side button (engraved with the word “NOW”). Time becomes a tool, not a constant pressure. Because the time to live is always… now.
With its clean, word based display and a price that makes it accessible ($88, or $69 during special sales), the Enigma is for anyone who wants to slow down, breathe, and be here fully – even in a busy world.
We offer two versions of the Enigma: one with a semi-transparent NOW logo subtly embedded in the watch face, and a more minimal version with just the NOW logo engraved on the side button.
Check out the Enigma Watch here: