About NOW Watch Black
NOW Watch Black is our bestselling timeless model.
It doesn’t show hours or minutes.
Instead, it displays a single word: NOW.
It’s a simple reminder that the present moment is all we truly have.
Some wear it as a mindfulness tool.
Others as a minimalist accessory.
Many as a unique conversation starter.
Key features:
- Lightweight alloy case
- Silicone strap (Men’s or Women’s size)
You can choose Men’s or Women’s strap size when adding to cart.
The Men’s band is slightly longer (case size is the same for both). - 37mm case diameter
- This watch is not waterproof, not suitable for swimming or bathing in, but is okay in rain.
- 12 months warranty included
Returns and refunds
- You can return or exchange your order within 14 days.
- If you are not fully satisfied, you may return the watch in its original condition for a refund.
Inspired by modern mindfulness teachings and the idea that the present moment is all we truly have.


















Nipun Mehta –
I love it. I guess I will never wear other watch in my life. This one shows perfect time
Sander –
To be honest, a Dutch site with the same idea sparked me. But their price is twice as high as this one. I chose for this site. Now I wear it nearly everyday and I’m happy with the quality and it’s presence. It reminds me multiple times a day: live is fleeting, use it well.
Martin –
They say a broken watch is right twice a day. This one is never wrong. As we continue to suffer from a global pandemic, the message on this watch is more important than ever. “And if I have trouble, the warranty says, ‘Breathe in, breathe out, move on.'”
Thomas –
Delivery was fast and smooth. I really like the watch, it’s a great reminder for everyday mindfulness.
Jarred –
I love NOW watch. As I was speaking with Greg, it came up that I made a mistake with my desired address. He was patient with me and kindly rerouted my order in a quicker timeframe than I was anticipating! Greg was an absolute treasure to speak with and made my experience unstressful and absolutely positive. The watch itself is a great price, and I love the style. I can’t wait to show it off.
Greg –
Thank you so much Jarred for this review 🙂
Enjoy your NOW,
Greg